Media Planning
Power Your Agency
Arm your agency team with the confidence and authority to discuss, define and deliver Demand-Generation campaigns with their clients.
Beehive will enable you to offer clients Demand Gen solutions in terms of strategic planning, buying, and operational efficiency.
Whether it's acting as an authoritative and experienced voice around data and Demand Generation, putting a media plan together, or running the fulfilment and activation of the Demand Gen operation, Beehive can take this off your hands.
Clients sick of poor quality leads that have no recall or interest?
Common complaints from sales and marketing departments regarding Demand Generation are a lack of recall, a lack of immediate brand recognition, a lack of understanding about the solution at hand and ultimately a lack of conversion.
Beehive addresses this by ensuring multiple brand touch points throughout the user journey, a clarity of communication in terms of what's on offer and an increased level of engagement. We manage expectation on both client and fulfilment sides to ensure what's delivered is exactly what's required.
Audience
We have access to an audience network of millions of profiles globally and by industry.
Intent Data
We can identify which data segments have a greater intent and propensity toward certain themes.
Insights
We can attribute engagements, actions and insights to this data to ensure we provide your client with only the prioritised leads.
Quality
We ensure only the highest quality leads are provided through intensive quality control.
How it Works
White label Beehive to offer clients a full Demand Gen service
- Identify
Known publishers, data providers and telemarketing companies that can identify your data set from the outset. - Interact
Engage these data sets with content, email, or on the phone to ensure brand recognition, interaction and consent - Intent
Leads provided have an established level of intent towards purchase.
Understand
We look to really understand your clients requirements, their bespoke criteria, and challenge them as to their core expectations.
We then prepare data sets from across our network to establish a potential volume, marketing plan, and a price.
This might be an ABM EMEA campaign in tech, or an automotive KMI campaign, and we identify data segments that are in the right area for this.
Unlock
We then target these data sets and unlock the interaction between them and the clients brand, or relevant themes specific to the campaign. That might be through engagement with content, or subscription to newsletters, or previous registrations to webinars or events that can be identified. Where telemarketing is involved in any marketing plan we establish a script for approval and ensure maximum engagement through the user journey
Enhance
Leads are then provided on a priority based on levels of intent and engagement and are pushed through to whichever CRM the client requires.
We then work with the client on establishing feedback re performance and
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