Consulting
Business Strategy
We help publishers, clients, events companies, and data providers by establishing how Demand Generation can work for you.
We can establish the efficacy of launching a Demand Generation model, build a client facing sales narrative through story telling, and put in place a supply chain and product that delivers profitably.
We help our clients supercharge their businesses, scale up, create new product sets and deliver for their own customers.
With a wealth of experience across IT, Financial services, Automotive and Construction sectors, Beehive can help with Demand Generation in any industry across B2B or B2C.
In the B2B space Beehive Media recognise that there is a sea- change in the way companies are filling their sales pipeline. They are spending more on the accounts that matter and maximising the efficiency of their investment in this area. There's less resource, time, capability and expertise to ensure that highly targeted, high quality leads are delivered to under pressure sales teams. We can help ensure your B2B offering addresses this in the most effective way possible.
In the Automotive space, there's an increasing demand for highly targeted, highly engaged intent leads. Not merely hand raisers, and those wanting to be kept informed, but those narrowing their search and willing to buy. Beehive can put in place a working model to ensure your clients receive the leads that are most likely to buy.
Those looking to fulfil client demand in the Financial Services sector face multiple challenges, not least compliance and regulatory, as well as identifying those with a specific net worth or budget. Again, Beehive can establish the feasibility of launching a revenue stream in this space and how to go about addressing some of these concerns.
How it Works
Increase revenue for your business
We understand it's about your bottom line. We will work with you to offer profitable data driven solutions for your customers. Whether it's better quality leads for less, new revenue streams, or finessing and improving existing product lines, we can make an impact.
We help publishers, clients, events companies, and data providers by ensuring Demand Generation can work for everyone.
Understand
First we need to determine your challenge; whether that’s building a client facing sales narrative through storytelling, or putting in place a supply chain and product that delivers profitably.
We can establish the efficacy of launching/finessing/supercharging a Demand Generation model. Through ideation and exploration we can learn how your business operates and establish its receptiveness to growth in this area . We will liaise with multiple people across the business to unearth and identify the opportunity represented by your data, and your clients.
This scoping process can take a number of days, interviews are established with pre selected personnel, and bespoke questions provided for each role. A SWOT analysis can be provided for a top-line view
Unlock
Once the efficacy of the ambition is established, we can start to put skeleton models in place for a practical working solution. Be they sales, editorial, web, system or supply chain related we can start to put in place a plan that will unleash the value of Demand Gen.
This planning phase results in a playbook/business plan of an approach to tackle the challenge. A business plan with top-line P&L breakdown of revenue and cost projections.
Enhance
Activating the plan. Putting in place the strategies outlined in the playbook. Ensuring maximum value from contracts, training the sales team, ensuring lead quality processes, and robustly establishing the product range.
This is a longer process, and ensures more ownership of the model. Execution of the plan would be the primary goal, with clear objectives completed.
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